When looking at a Web site for the first time, one always must ask oneself, "What does this Web site want me to do?"  

In most cases, we found the web site had no clear direction for the visitor of what the site wants the surfer to do -- and that's a big problem. 

If your site does not have a clear sense of direction, a path for your visitors to follow, then they may leave without doing anything. In fact, that's often exactly what happens. 

This usually is the downfall of the web designer. Either they don't ask the right questions, and/or they don't listen to the client. 

Such pre-development business strategy questions are important and. If your "Internet Expert" seems intent on selling you a website before they know your business, it may be time to re-evaluate whose interests are best being served in the relationship. 

Link2CITY.com uses a unique Online Business Development (OBD) Analysis process to identify the needs and opportunities facing each company. 

The OBD Analysis consists of dozens of specific questions that are designed to identify such things as:  

• The your competitive advantage, 

• Who your target market is, 

• Ways that your business system can be streamlined over the web, and 

• Ways in which you can increase customer loyalty and retention. 

They also address effective methods to streamline business efficiencies and reduce costs. 

The OBD Analysis has been designed to identify how your business success will be measured on the web, enabling us to lay-out a specific Internet Business Strategy tailored to achieve results in the form of a measurable Return-on-Investment (ROI). 

OBD Analysis is the first phase of Online Business Success. 

OBD Analysis allows us and the client to focus the project on the business goals and business objectives and remove the technical aspect. This actually helps to get a handle on the business requirements and formulate an Internet Business Plan. 

OBD Analysis is a business assessment tool to allow examining a business find the the unique business proposition and find ways that will help you -- make money, save money, do things more efficiently and/or improve customers relation.